Posted In: Winery Marketing

8 Winery Event Ideas for the Holiday Season

As winter holidays approach, wineries have a unique opportunity to create memorable experiences that enhance customer connections and drive business during this typically slow time.

Posted In: Winery Marketing

Winery Marketing Tips to Boost Holiday Gift Sales

The holidays are almost here, so it’s the perfect time for winery owners to boost their sales and connect with customers in more meaningful ways. This time of year provides countless occasions for gifting, making it essential for wineries to promote their offerings.

Posted In: B2B Marketing Agency , General Marketing

Personalization in Digital Marketing: Make Customers Feel Like Friends

Personalization in digital marketing isn’t just a nice-to-have anymore; it’s essential! Customers today are looking for experiences that make them feel valued and understood. If you’re not offering that personal touch, your prospects may slip away.

Posted In: B2B Marketing Agency , Digital Marketing , Marketing for Manufacturers , Uncategorized , Web Development , Web Site Design , Website Redesign

Client Spotlight: Armstrong Chemtec

Armstrong Chemtec's refreshed online presence is a testament to IQnection’s excellence and proficiency in creating websites for manufacturers and engineers. By leveraging IQnection's skills in website design and SEO optimization for manufacturers, Armstrong’s website serves as a gateway to their unparalleled expertise and global reach.

Posted In: Marketing for Manufacturers

7 Types of Company Culture Posts to Grow Your Manufacturing Team

In 2024, Manufacturers expect employment to grow by 2% to aid in the management of increased demand and ongoing supply chain disruptions. Hiring the right manufacturing employees can be a difficult task, especially for business owners who already have a full plate.

Posted In: Brand Story Telling , Social Media Marketing Agency , workforce development

Hiring Top Talent in B2B Manufacturing

According to an October 2023 study, 77% of employers are not able to fill job vacancies. Hiring top talent is a crucial aspect of any business, and B2B manufacturing is no exception. In today’s competitive job market, it’s essential to have a solid hiring strategy in place to attract the best candidates. In this blog, […]

Posted In: Digital Marketing

B2B Marketing Missteps on the Naughty List

The holiday season is upon us, and while many are busy decking the halls and singing carols, it’s also an excellent time for business-to-business (B2B) marketers to reflect on this year’s campaign decisions. But instead of a merry recap, let’s jingle all the way through the marketing missteps that made it onto our marketing team’s […]

Posted In: ecommerce , Marketing for Manufacturers , Web Development

The Best Ecommerce Marketing Strategies to Empty Your Warehouse for the New Year

As we approach the New Year, we hear from many ecommerce businesses facing a common challenge: how to clear out the old inventory to make room for the new. With the right marketing strategies, you can achieve this goal and set the stage for a prosperous year ahead. In this post, we’ll explore our best […]

Posted In: Digital Marketing

15 Digital Marketing Toys and Tools for Your Holiday Wishlist

As the holiday season approaches, it’s the perfect time to start thinking about your company’s digital marketing strategy for the New Year. When digital trends are ever-shifting, staying ahead of the curve is crucial for driving engagement, leads, and sales. In this post, we’re sharing a sleigh full of exciting digital marketing tools, widgets, and […]

Posted In: Data Analysis

GA4 in 2024: Transforming How We Conceptualize Multi-Platform Data

Understanding how your audience interacts with your website, social media, and online ads shapes a growth-driven digital marketing strategy. Until recently, Google’s Universal Analytics (UA) had been a go-to tool for gathering insights from these various platforms, but it had limitations. Imagine viewing an expansive landscape through a telescope. You get a clear view of […]

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