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Lessons Learned: Marketing Mistakes to Avoid in the New Year

Digital marketing is an essential tool for brands looking to enhance their visibility and engage with potential consumers. As we step into the new year, focusing on marketing tips that prioritize effective brand awareness and pinpointing marketing mistakes to avoid

Posted In: B2B Marketing Agency , Digital Marketing , Marketing for Manufacturers , Uncategorized , Web Development , Web Site Design , Website Redesign

Client Spotlight: Armstrong Chemtec

Armstrong Chemtec's refreshed online presence is a testament to IQnection’s excellence and proficiency in creating websites for manufacturers and engineers. By leveraging IQnection's skills in website design and SEO optimization for manufacturers, Armstrong’s website serves as a gateway to their unparalleled expertise and global reach.

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5 Marketing Trends We’re Thankful For

As we gather around the Thanksgiving table this year, it’s the perfect time to reflect on the transformative marketing trends shaping 2023. These trends have revolutionized our industry and enhanced the effectiveness of our digital marketing strategies, bringing priceless tools and immense value to our clients. In the spirit of gratitude, we’re diving into some […]

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Don’t Scare or Ghost Your Clients: A Look at Your Brewing Communication Plans

Boo! As ghosts and ghouls roam our streets this spooky season, businesses face another fear: alienating their clients with poor communication. As you brew your communications strategy, remember that the perfect potion requires balance. It’s vital to stay on your clients’ radar without overwhelming them. Let’s unravel the complexities of this challenge and explore effective […]

Posted In: Growth Driven Design , Solution , Uncategorized , Web Site Design

A Step-by-Step Guide to Growth-Driven Design

Growth-driven design (GDD) has emerged as a powerful web design methodology centered on continuous improvement instead of the traditional one-time, static approach that can be expensive and time-consuming. By following the three key steps of GDD—website strategy, launch pad, and continuous improvement—you can create an ever-evolving website that delivers superior user experiences and drives sustainable […]

Posted In: B2B Marketing Agency , Brand Story Telling , Content , Digital Marketing , Growth Driven Design , Marketing for Manufacturers , Solution , Uncategorized , Web Development , Web Site Design , Website Redesign

Ditch Traditional Web Design

Traditional website design is outdated and can result in a long turn around time. Growth Driven Design (GDD) is the solution.

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Competitive Analysis for SEO Strategy

An SEO Competitor Analysis involves researching your competitors' keywords, backlinks, content, and other factors to reverse-engineer the most successful components of their SEO campaigns. This analysis is often a component of a more extensive competitive digital marketing analysis report. It provides insights into their SEO initiatives so that you can craft your own strategy to gain a competitive edge.

Posted In: Digital Marketing , General Marketing , SEO Agency , Uncategorized , Web Site Design

The 5 Most Important Things That Google Looks At When Ranking Websites

Google uses a variety of factors to determine the order in which websites appear in search results. While the exact algorithm is a closely guarded secret, there are several key attributes that are known to be important in determining a website's ranking. Here are the 5 most important attributes that Google uses to rank websites:

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Multi-Touch Marketing & The Buyer's Journey

Businesses often sell solutions to external problems, but customers buy solutions to internal problems. And for your business to succeed, you need to understand your potential customers' problems, so you can proceed to offer them the right solutions. The process of trying to understand your customers and their problems and responding to them with solutions is what informs the concept of the buyer's journey.

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Search Engine Marketing (SEM) Vs. SEO: What You Need to Know

More than five billion people search Google every day to research products and services before buying or to understand more about their problems, interests, news, etc. This makes search engines very important for marketing and selling products and services. Businesses, large and small, are now finding ways to appear on top of search results pages (SERPS) using two types […]

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Category: Uncategorized

Lessons Learned: Marketing Mistakes to Avoid in the New Year

Client Spotlight: Armstrong Chemtec

5 Marketing Trends We’re Thankful For

Don’t Scare or Ghost Your Clients: A Look at Your Brewing Communication Plans

A Step-by-Step Guide to Growth-Driven Design

Ditch Traditional Web Design

Competitive Analysis for SEO Strategy

The 5 Most Important Things That Google Looks At When Ranking Websites

Multi-Touch Marketing & The Buyer's Journey

Search Engine Marketing (SEM) Vs. SEO: What You Need to Know

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