The Art of War is filled with timeless wisdom and manufacturing marketing lessons from Sun Tzu. This post will explore how you can apply his advice to marketing research and competitive analysis in the modern day.
Armed with the knowledge of what their competitors’ SEO keywords are, business leaders can make decisions that boost business and kill the competition. Read on to learn how you can identify your competitions keywords and recover lost opportunities.
If you're looking to expand your business, you can't afford to miss out on an opportunity. There are countless resources you can leverage to find out where your competitors are marketing their business.
You need to understand your competition’s marketing strategy and budget inside and out. Your competition won't share their marketing secrets openly. So, you'll need to uncover your competitors’ marketing budget if you want to beat them in the eyes of consumers.
An SEO Competitor Analysis involves researching your competitors' keywords, backlinks, content, and other factors to reverse-engineer the most successful components of their SEO campaigns. This analysis is often a component of a more extensive competitive digital marketing analysis report. It provides insights into their SEO initiatives so that you can craft your own strategy to gain a competitive edge.
What do you think of when you hear the word "strategy"? Are you imagining tanks, missiles, and battleships? While these are all important elements of a military strategy, they certainly don't represent a business strategy. You might be surprised to learn that the term "strategy" in a business context is not as rigid or purely militaristic as it sounds...
