Posted In: B2B Marketing Agency

Inbound Marketing - An Overview for Manufacturers

Whether you manufacture big pieces of machinery or tiny widgets, there are people who are interested in how the things you make get made. Inbound marketing is a powerful tool for manufacturers to use to tell their story. It may not be everybody. But that’s just like life. If you’re at a party, and try […]

Posted In: B2B Marketing Agency

How Manufacturers Can Build an Inbound Marketing Machine

Think about the last conversation you had about buying a new car. We’re willing to wager someone brought up the idea of shopping around on-line before visiting the dealership. Today’s consumers are self-educators. The average consumer consults 10 sources before making a purchase, according to Google Analytics Advocate Adam Singer. In the business-to-business world, 94 […]

Posted In: B2B Marketing Agency

Why Manufacturing Companies Shouldn't Ignore Inbound Marketing

Do you think inbound marketing doesn’t matter? Consider your DVR. Do you watch the ads that are recorded along with your favorite show, or do you fast-forward through them? Studies show that 86 percent of people skip TV commercials. It’s one of several signs that consumers are turning away from traditional outbound marketing methods: More […]

Posted In: B2B Marketing Agency

8 Kinds of Marketing Videos For Private Schools

Parents who go in search of private schools for their children will likely start their search online. What will they see when they find you? With luck, you’ve already established an inbound marketing campaign that utilizes search engine optimization, content marketing, social media and video. It’s that last point we’d like to focus on. Last […]

Posted In: B2B Marketing Agency

How Video Marketing Improves Private School Enrollment

Video is fast becoming the dominant form of content on the internet, and you’d have to try pretty hard to find a business that wasn’t using some sort of video to sell its product. Realtors put videos of homes on-line in order to give clients a virtual tour. Online retailers use videos to share their […]

Posted In: B2B Marketing Agency

How to Ensure Your Content Marketing Connects With Your Prospects

Your company is in the business of making things, but it’s run by people. Does the content on your website reflect that? If you said “Yes,” then that’s great. This post isn’t for you. If you said “No,” don’t worry. There are ways you can — to borrow a phrase from The Police — “rehumanize […]

Posted In: Social Media Marketing Agency

Disaster or Delight: Responding to Social Media Complaints

Everyone stops to stare when they see a car crash. The same sort of idea applies to social media and bad customer service: if your company screws up and a customer complains on Facebook, Twitter, etc., chances are a lot of people will engage in a bit of online rubbernecking. Think of director Kevin Smith […]

Posted In: B2B Marketing Agency

What Are Micro Conversions and Why You Should Monitor Them

The mightiest oak was once a little nut that stood its ground. You might have seen that quote before, courtesy of your Facebook friend who likes to share inspirational memes. It’s a good message to keep in mind when thinking about inbound marketing for manufacturers: the smallest action taken by one of your prospects could […]

Posted In: B2B Marketing Agency

The 3 Reasons Why Inbound Marketing Works For Niche Businesses

A company that makes medical tubing probably won’t advertise on the side of buses. A business that crafts custom furniture isn’t likely to buy ad time during the Super Bowl. For manufacturers in niche industries, there aren’t a lot of opportunities to do traditional outbound marketing such as TV spots, billboards or print advertising. That’s […]

Posted In: B2B Marketing Agency

5 Inbound Marketing Strategies For Private Schools

For parents, getting a child into the right private school means competing with dozens of other parents, all trying to do the same for their child. And none of those parents are picking schools blindly. They’re online, researching which private schools are the best for their kids. That means private schools need to be online […]

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