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Posted In: Social Media Marketing Agency

Does Social Media Marketing Work For Manufacturers?

In past blog entries, we’ve talked about how inbound marketing can work for manufacturers. If social media marketing is a part of inbound – and it is – then the rest is basic logic: Social media marketing can also work for manufacturers. Let’s take a look at how the people in your industry – engineers […]

Posted In: Common Questions

The 7 Differences Between Effective & Ineffective Salespeople [VIDEO]

Good salespeople are effective not because of their charisma or fancy techniques. They simply have good habits, while the ineffective majority of salespeople have poor habits. This AudioBlog compares seven of the most notable habits of highly effective and ineffective salespeople.

Posted In: B2B Marketing Agency

Planning Your Manufacturing Marketing Strategy

It’s January. Did you exercise today? Avoid sugar? Stick to your promise to wake up an hour earlier? Don’t worry. It’s hard to keep to personal resolutions. But even if you can’t change yourself, you can always change the way you promote your business. Here are a few things to focus on when planning a […]

Posted In: B2B Marketing Agency

Using HubSpot to Jump Start Your Marketing

Many people who hear the term marketing automation might say “What’s that?” Others might think you were talking about email marketing, and they’d be correct, up to a point. Marketing automation refers to a larger strategy that helps you streamline and prioritize your goals. For many businesses, the marketing software provided by HubSpot delivers an […]

Posted In: B2B Marketing Agency

Manufacturing Marketing Starts With Listening To Your Customers

In late 2015, the Manufacturers Alliance for Productivity and Innovation (MAPI) surveyed 100 executives on the buying factors that mattered most to customers and how manufacturers came through for those buyers. The survey showed that the top-performing manufacturing companies tended to shine in two areas:

Posted In: Social Media Marketing Agency

5 Ways to Generate Leads With Your Blog

Your company’s blog can do a lot of different things. You can use it to showcase the range of products or services you provide or share company news. But does your blog generate leads? Here are five ways to make sure the content you create for your blog is fueling your lead-generation machine.

Posted In: B2B Marketing Agency

Using Content Marketing to Get Inside the Minds of Engineers

What kind of marketing content do engineers want? That’s one of the questions the UBM Mind of the Engineer survey asks each year. And over the years, the survey has shown more and more engineers are seeking out information from digital sources, whether it’s through social networking, webinars or blogs. These results show that engineers […]

Posted In: B2B Marketing Agency

The Power of Persona Research

As we write this, the new Star Wars movie is ruling the box office. Among the charms of The Force Awakens is the way it lets fans reconnect with characters they fell in love with decades ago. Why are we mentioning this? Because the movie is a billion-dollar testament to the power of knowing your […]

Posted In: B2B Marketing Agency

Manufacturing Marketing Trends

What will 2016 be like? Well, we’ll elect a new president. The Super Bowl will turn 50, and Nirvana’s Nevermind album will have its 25th birthday. But all of those things will be on the news. So let’s talk about some manufacturing marketing trends for 2016, particularly where e-commerce is concerned. Here are five predictions for the new year from Manufacturing.net, […]

Posted In: B2B Marketing Agency

What’s Changing the Marketing Landscape?

It’s nice to imagine having a “Don Draper moment.” Don is the main character on the TV series Mad Men, playing a 1960s advertising exec. For all his (many) faults, he’s adept at coming up with some ingenious ad ideas, often when campaigns were on the brink of falling apart. So while it’s neat to […]

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