Posted In: B2B Marketing Agency

4 Reasons Why Your Content Marketing is Falling Short

More than three quarters of all business-to-consumer marketers use content marketing to promote their companies. With business-to-business companies, the figure is even higher, close to 90 percent. So if you’re reading this, there’s a good chance your business is using content marketing. But are you using it successfully? Many of the companies that have embraced […]

Posted In: Common Questions

Lots of No Shows at Your Event? We Have the Solution

Think about the times you’ve seen a great speaker: they were funny, they were engaging, they taught you a new way to look at the world. It’s frustrating, then, to engage the services of a great speaker for an event that only a handful of people attend. That’s why we’re going to talk today about […]

Posted In: B2B Marketing Agency

Your Inbound Marketing Summer Reading List

It seems like every year, one book becomes the summer’s “beach book,” the thing it seems like everyone is reading as they relax on the sand. A few years ago, it was Gone Girl. Then The Girl on the Train. This year, we’re hearing a lot of buzz about a novel called The Girls. (There […]

Posted In: B2B Marketing Agency

IQnection Receives Hubspot’s Gold Partner Recognition

From the Oscars to the Olympics to the little stars your teacher stuck on your tests, the color gold signifies one thing: “You’re among the best at what you do.” That’s why IQnection is proud to announce that Hubspot – a world leader in inbound marketing and sales automation – has named us a Gold […]

Posted In: B2B Marketing Agency

Is Inbound Marketing Right For Your Business?

As we write this, there are 323,492,252 people in the United States, according to the Census Bureau’s population clock. Nearly all of those people are on the national Do Not Call Registry. Why do we mention this? Because when marketing experts talk about marketing, the Do Not Call list is something they point to illustrate […]

Posted In: B2B Marketing Agency

3 Big Benefits To Inbound Marketing

It’s nice when something has more than one benefit. A glass of orange juice gives us vitamin C, and it tastes good. When we give clothes to a clothing drive, we’re helping those in need, but also clearing out some space in our closets. And so it goes with the practice of inbound marketing, which […]

Posted In: Common Questions

Promoting The Value Proposition Of Your Business

It’s nice to hear “You’re the best” from a friend or loved one. But when you’re considering doing business with a company, you don’t want to hear them say “We’re the best.” Sure, some companies tell you what they’re the best at doing. We have the fastest network, voted the safest car, etc. But simply […]

Posted In: B2B Marketing Agency

Procurement Professionals Are Migrating To Online Resources

Imagine you’re in the marketplace in some long ago city. Instead of selling whatever high-tech product or process that you sell now, you’re selling fruit. People from all over the world are in the marketplace, everyone vying for their business. If this doesn’t sound all that different from the internet, well, you’re on the right […]

Posted In: B2B Marketing Agency

How To Attract Your Best Prospects

Who are the people in your audience? It’s an important question to answer when you’re marketing to industrial buyers (or anyone else for that matter). And the way to answer that question is simple: Just ask them. You do that by creating buyer personas, portraits of your ideal prospects based on interviews with real-life customers. […]

Posted In: B2B Marketing Agency

8 Winning Topics for Your Manufacturing Blog

Writer’s block is no joke. You think and think, but every sentence you type feels like you’re trying to move a piano up a staircase. This is tough when you are making a living from your ability to put words on a page, or when your business needs to generate content for its blog. But […]

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