Posted In: B2B Marketing Agency

3 Big Benefits To Inbound Marketing

It’s nice when something has more than one benefit. A glass of orange juice gives us vitamin C, and it tastes good. When we give clothes to a clothing drive, we’re helping those in need, but also clearing out some space in our closets. And so it goes with the practice of inbound marketing, which […]

Posted In: Common Questions

Promoting The Value Proposition Of Your Business

It’s nice to hear “You’re the best” from a friend or loved one. But when you’re considering doing business with a company, you don’t want to hear them say “We’re the best.” Sure, some companies tell you what they’re the best at doing. We have the fastest network, voted the safest car, etc. But simply […]

Posted In: B2B Marketing Agency

Procurement Professionals Are Migrating To Online Resources

Imagine you’re in the marketplace in some long ago city. Instead of selling whatever high-tech product or process that you sell now, you’re selling fruit. People from all over the world are in the marketplace, everyone vying for their business. If this doesn’t sound all that different from the internet, well, you’re on the right […]

Posted In: B2B Marketing Agency

How To Attract Your Best Prospects

Who are the people in your audience? It’s an important question to answer when you’re marketing to industrial buyers (or anyone else for that matter). And the way to answer that question is simple: Just ask them. You do that by creating buyer personas, portraits of your ideal prospects based on interviews with real-life customers. […]

Posted In: B2B Marketing Agency

8 Winning Topics for Your Manufacturing Blog

Writer’s block is no joke. You think and think, but every sentence you type feels like you’re trying to move a piano up a staircase. This is tough when you are making a living from your ability to put words on a page, or when your business needs to generate content for its blog. But […]

Posted In: B2B Marketing Agency

Taking an Inbound Approach to Marketing Your Business

As a long-time advocate of utilizing digital tools to market businesses, the team here at IQnection was in search of a methodology that would maximize the power of the internet for our clients. We knew that consumers and businesses used the web to research products and services. And as the internet became more crowded, it […]

Posted In: B2B Marketing Agency

How to Differentiate Your Value as a Manufacturer

Every business wants to stand out. If you’re a company like Apple, it’s easy. If you’re a manufacturer making, say, tiny machine parts, it gets a lot harder to differentiate yourself. Harder, but not impossible. Last year, the Manufactures Alliance for Productivity and Innovation (MAPI) polled its members about differentiating their value. Here are five […]

Posted In: B2B Marketing Agency

Making The Most Of Trade Shows

We’re excited about springtime here at IQnection, and it not just because of the arrival of warmer weather. It’s also the start of trade show season, a chance for us to connect with potential clients at some of the major shows around the country. You can find us April 13 – 14 at the MDM/BIOMEDevice […]

Posted In: B2B Marketing Agency

How to Use Content Marketing to Attract Design Engineers?

You may have heard this joke before: “Arguing with an engineer is like trying to teach a pig to sing. It wastes your time and annoys the pig.” Like all good jokes, there’s some truth to this. Engineers are tenacious and don’t have time to waste. They are wired to look for ways to improve […]

Posted In: B2B Marketing Agency

Beyond the Blog Post: Repurposing Content to Drive Engagement

When William Shakespeare was writing his plays, he did what a lot of playwrights of his era were doing: borrowed from other sources. Since then, people have been borrowing from Shakespeare. Romeo and Juliet provided the basis for West Side Story. The great Japanese director Akira Kurosawa turned King Lear into Ran. And Disney’s The […]

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