Posted In: B2B Marketing Agency

How to Differentiate Your Value as a Manufacturer

Every business wants to stand out. If you’re a company like Apple, it’s easy. If you’re a manufacturer making, say, tiny machine parts, it gets a lot harder to differentiate yourself. Harder, but not impossible. Last year, the Manufactures Alliance for Productivity and Innovation (MAPI) polled its members about differentiating their value. Here are five […]

Posted In: B2B Marketing Agency

Making The Most Of Trade Shows

We’re excited about springtime here at IQnection, and it not just because of the arrival of warmer weather. It’s also the start of trade show season, a chance for us to connect with potential clients at some of the major shows around the country. You can find us April 13 – 14 at the MDM/BIOMEDevice […]

Posted In: B2B Marketing Agency

How to Use Content Marketing to Attract Design Engineers?

You may have heard this joke before: “Arguing with an engineer is like trying to teach a pig to sing. It wastes your time and annoys the pig.” Like all good jokes, there’s some truth to this. Engineers are tenacious and don’t have time to waste. They are wired to look for ways to improve […]

Posted In: B2B Marketing Agency

Beyond the Blog Post: Repurposing Content to Drive Engagement

When William Shakespeare was writing his plays, he did what a lot of playwrights of his era were doing: borrowed from other sources. Since then, people have been borrowing from Shakespeare. Romeo and Juliet provided the basis for West Side Story. The great Japanese director Akira Kurosawa turned King Lear into Ran. And Disney’s The […]

Posted In: Social Media Marketing Agency

Linking In With Your Customer Base

Like a lot of 21st century professionals, you might have turned to LinkedIn when hunting for a job. But what about when you were hunting for customers? Social media can play a key role when it comes to sharing information and engaging with your ideal customers. Nowhere is this truer than with LinkedIn. The platform […]

Posted In: B2B Marketing Agency

Trailblaze New Customers and Contacts with Personalized Content

Does your company have a content strategy? If not, you’re not alone. A new report by Forbes Insights finds that most organizations either lack a content plan or are trying to get along with one that’s incomplete. “Often that means relegating content creation to a vacuum within the marketing department, or relying on bootstrap approaches […]

Posted In: Social Media Marketing Agency

A Social Approach to Industrial Marketing

In January, the Harvard Business Review published a story about three different companies that don’t seem to have much in common. Maersk Line is a global shipping container giant. IBM Security provides IT protection for businesses. Omniture is a marketing analytics company owned by Adobe. So what ties these three businesses together? From a marketing […]

Posted In: B2B Marketing Agency

What Are The Pain Points for Industrial Buyers?

“At the most basic level, people spend money on two things,” Fast Company observed a few years ago: to pursue pleasure, but also to combat pain. Determining what’s causing your customer pain –in other words, identifying their so called “pain points” — is a crucial part of inbound marketing. When you know what causes them […]

Posted In: B2B Marketing Agency

How to Drive Top-Line Growth with Inbound Marketing?

Tell us if this sounds familiar: “If I just had more leads, I could increase my sales.” The biggest challenge B2B marketers face with lead generation is generating high-quality leads. So, if high-quality leads are so hard to obtain, how do manufacturing companies grow top-line revenues? Well, savvy B2B companies take advantage of every opportunity […]

Posted In: B2B Marketing Agency

To Reach Today’s Industrial Buyers You Need Online Strategy

Remember when industrial marketing was done in person? Sales reps would cold call firms or attend trade shows to seek new prospects. If they were lucky, they got a referral from an existing customer. That was the golden age of manufacturing marketing. These old school tactics took time, but often resulted in vendor relationships that […]

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