Posted In: Social Media Marketing Agency

A Social Approach to Industrial Marketing

In January, the Harvard Business Review published a story about three different companies that don’t seem to have much in common. Maersk Line is a global shipping container giant. IBM Security provides IT protection for businesses. Omniture is a marketing analytics company owned by Adobe. So what ties these three businesses together? From a marketing […]

Posted In: B2B Marketing Agency

What Are The Pain Points for Industrial Buyers?

“At the most basic level, people spend money on two things,” Fast Company observed a few years ago: to pursue pleasure, but also to combat pain. Determining what’s causing your customer pain –in other words, identifying their so called “pain points” — is a crucial part of inbound marketing. When you know what causes them […]

Posted In: B2B Marketing Agency

How to Drive Top-Line Growth with Inbound Marketing?

Tell us if this sounds familiar: “If I just had more leads, I could increase my sales.” The biggest challenge B2B marketers face with lead generation is generating high-quality leads. So, if high-quality leads are so hard to obtain, how do manufacturing companies grow top-line revenues? Well, savvy B2B companies take advantage of every opportunity […]

Posted In: B2B Marketing Agency

To Reach Today’s Industrial Buyers You Need Online Strategy

Remember when industrial marketing was done in person? Sales reps would cold call firms or attend trade shows to seek new prospects. If they were lucky, they got a referral from an existing customer. That was the golden age of manufacturing marketing. These old school tactics took time, but often resulted in vendor relationships that […]

Posted In: B2B Marketing Agency

Manufacturing Companies Win Big with Inbound Marketing

In the mid-1990s, companies like Amazon and Google spent billions to stay ahead of the competition, and their investment has paid off. Flash forward to 2016, and their services are part of our everyday lives. We can apply the lessons of these early innovators to today’s industrial marketplace. Companies that invest in harnessing the power […]

Posted In: Social Media Marketing Agency

How To Promote Your Marketing Content

A few weeks ago, we used the new Star Wars sequel to illustrate the power of knowing your audience. For this post, we’ll use the example of a different kind of film: the sleeper. That’s show business jargon for a movie that gets no promotion – Slumdog Millionaire, Napoleon Dynamite, My Big Fat Greek Wedding […]

Posted In: Social Media Marketing Agency

Does Social Media Marketing Work For Manufacturers?

In past blog entries, we’ve talked about how inbound marketing can work for manufacturers. If social media marketing is a part of inbound – and it is – then the rest is basic logic: Social media marketing can also work for manufacturers. Let’s take a look at how the people in your industry – engineers […]

Posted In: Common Questions

The 7 Differences Between Effective & Ineffective Salespeople [VIDEO]

Good salespeople are effective not because of their charisma or fancy techniques. They simply have good habits, while the ineffective majority of salespeople have poor habits. This AudioBlog compares seven of the most notable habits of highly effective and ineffective salespeople.

Posted In: B2B Marketing Agency

Planning Your Manufacturing Marketing Strategy

It’s January. Did you exercise today? Avoid sugar? Stick to your promise to wake up an hour earlier? Don’t worry. It’s hard to keep to personal resolutions. But even if you can’t change yourself, you can always change the way you promote your business. Here are a few things to focus on when planning a […]

Posted In: B2B Marketing Agency

Using HubSpot to Jump Start Your Marketing

Many people who hear the term marketing automation might say “What’s that?” Others might think you were talking about email marketing, and they’d be correct, up to a point. Marketing automation refers to a larger strategy that helps you streamline and prioritize your goals. For many businesses, the marketing software provided by HubSpot delivers an […]

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A Social Approach to Industrial Marketing

What Are The Pain Points for Industrial Buyers?

How to Drive Top-Line Growth with Inbound Marketing?

To Reach Today’s Industrial Buyers You Need Online Strategy

Manufacturing Companies Win Big with Inbound Marketing

How To Promote Your Marketing Content

Does Social Media Marketing Work For Manufacturers?

The 7 Differences Between Effective & Ineffective Salespeople [VIDEO]

Planning Your Manufacturing Marketing Strategy

Using HubSpot to Jump Start Your Marketing

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