Posted In: B2B Marketing Agency

Procurement Professionals Are Migrating To Online Resources

Imagine you’re in the marketplace in some long ago city. Instead of selling whatever high-tech product or process that you sell now, you’re selling fruit. People from all over the world are in the marketplace, everyone vying for their business. If this doesn’t sound all that different from the internet, well, you’re on the right […]

Posted In: B2B Marketing Agency

How To Attract Your Best Prospects

Who are the people in your audience? It’s an important question to answer when you’re marketing to industrial buyers (or anyone else for that matter). And the way to answer that question is simple: Just ask them. You do that by creating buyer personas, portraits of your ideal prospects based on interviews with real-life customers. […]

Posted In: B2B Marketing Agency

8 Winning Topics for Your Manufacturing Blog

Writer’s block is no joke. You think and think, but every sentence you type feels like you’re trying to move a piano up a staircase. This is tough when you are making a living from your ability to put words on a page, or when your business needs to generate content for its blog. But […]

Posted In: B2B Marketing Agency

Taking an Inbound Approach to Marketing Your Business

As a long-time advocate of utilizing digital tools to market businesses, the team here at IQnection was in search of a methodology that would maximize the power of the internet for our clients. We knew that consumers and businesses used the web to research products and services. And as the internet became more crowded, it […]

Posted In: B2B Marketing Agency

How to Differentiate Your Value as a Manufacturer

Every business wants to stand out. If you’re a company like Apple, it’s easy. If you’re a manufacturer making, say, tiny machine parts, it gets a lot harder to differentiate yourself. Harder, but not impossible. Last year, the Manufactures Alliance for Productivity and Innovation (MAPI) polled its members about differentiating their value. Here are five […]

Posted In: B2B Marketing Agency

Making The Most Of Trade Shows

We’re excited about springtime here at IQnection, and it not just because of the arrival of warmer weather. It’s also the start of trade show season, a chance for us to connect with potential clients at some of the major shows around the country. You can find us April 13 – 14 at the MDM/BIOMEDevice […]

Posted In: B2B Marketing Agency

How to Use Content Marketing to Attract Design Engineers?

You may have heard this joke before: “Arguing with an engineer is like trying to teach a pig to sing. It wastes your time and annoys the pig.” Like all good jokes, there’s some truth to this. Engineers are tenacious and don’t have time to waste. They are wired to look for ways to improve […]

Posted In: B2B Marketing Agency

Beyond the Blog Post: Repurposing Content to Drive Engagement

When William Shakespeare was writing his plays, he did what a lot of playwrights of his era were doing: borrowed from other sources. Since then, people have been borrowing from Shakespeare. Romeo and Juliet provided the basis for West Side Story. The great Japanese director Akira Kurosawa turned King Lear into Ran. And Disney’s The […]

Posted In: Social Media Marketing Agency

Linking In With Your Customer Base

Like a lot of 21st century professionals, you might have turned to LinkedIn when hunting for a job. But what about when you were hunting for customers? Social media can play a key role when it comes to sharing information and engaging with your ideal customers. Nowhere is this truer than with LinkedIn. The platform […]

Posted In: B2B Marketing Agency

Trailblaze New Customers and Contacts with Personalized Content

Does your company have a content strategy? If not, you’re not alone. A new report by Forbes Insights finds that most organizations either lack a content plan or are trying to get along with one that’s incomplete. “Often that means relegating content creation to a vacuum within the marketing department, or relying on bootstrap approaches […]

Tags

2024, 2024 Goals, A/B test, AI, AI Marketing, Artificial Intelligence and SEO, B2B, B2B Marketing, B2C Social Media, best email marketing platforms, Blogging, Champions Oncology, competitor analysis, competitor research, Content, Content Marketing, covid, data, Digital Marketing, Digital Marketing Agency, Doylestown PA, ecommerce website design, email customer journey, Email Marketing, email marketing agencies, email marketing benchmarks, email marketing company, email marketing experts, email marketing tactics 2023, email marketing tactics 2024, Email Success, Email Workflows, Event Marketing, goals, Google Analytics, Google My Business, hiring, Hiring Practices, how to get more customers through email, Industrial B2B Social Media, Industrial B2B Web design, Lead Tracking Tips, LinkedIn, local business, manufacturing, manufacturing employment, Manufacturing Goals, Manufacturing ROI, Manufacturing Trends, Manufacturing Website, Marketing Goals, Marketing Machine, Marketing ROI, Marketing Technology, marketing tools, marketing trends, new site, Online Competitors, online shop, online store, Penn Community, Pine Run, ppc, sales and marketing alignment, Search Engine Optimization, SEO, shop, Short-Form Video, SMART, SMART Quiz, Social Media, Social Media for Manufacturers, Social Media ROI, Talent Recruitment, Thought Leadership, trends, ua, US Pipelining, veterans, warehouse, web design, web design and marketing, website redesign, Workflow Automations for Sales, workforce hiring campaign, year over year

Category: Solution

Procurement Professionals Are Migrating To Online Resources

How To Attract Your Best Prospects

8 Winning Topics for Your Manufacturing Blog

Taking an Inbound Approach to Marketing Your Business

How to Differentiate Your Value as a Manufacturer

Making The Most Of Trade Shows

How to Use Content Marketing to Attract Design Engineers?

Beyond the Blog Post: Repurposing Content to Drive Engagement

Linking In With Your Customer Base

Trailblaze New Customers and Contacts with Personalized Content

Categories

Tags