Posted In: B2B Marketing Agency

3 Ways Inbound Video Marketing Can Generate Leads On Your Website

Watching video online used to be a chore. Now, it’s just a part of internet life, whether we’re watching a two-minute tutorial or binge watching an entire TV series. With that in mind, there’s no reason for your business not to be using video as method of lead generation. Here are some ways you can include […]

Posted In: B2B Marketing Agency , Marketing for Manufacturers

Why Video Marketing Should Matter to Manufacturers

If content is king, then video content is the king of kings. Over the next few years, video is expected to be the dominant form of online content, driving most if not all of consumer traffic. There are many ways to do content marketing: social media, infographics, blog posts, e-books, articles, and whitepapers. But it’s […]

Posted In: B2B Marketing Agency , Marketing for Manufacturers

The 5 Most Popular Ways for Medical Device Manufacturers to Build Contact Lists

Your business needs email. That’s true whether your company is a small, three-person medical device start-up or a corporation with offices on three continents. Building an email list is one of the easiest ways medical device manufacturers can keep in touch with customers and potential customers.

Posted In: B2B Marketing Agency

Why IQnection Believes in Using HubSpot Inbound Marketing Methodology

Last week we announced that we have earned Platinum Certified Agency Partner status with HubSpot. HubSpot is a comprehensive marketing automation tool combined with customer relationship management software. Of course, there are several tools on the market that advertise themselves as marketing automation software or customer relationship management software, and sometimes both. So why have […]

Posted In: Common Questions

A Journey from Lion Cub to Sales Lion

Sales! Its what every business aims for. This week’s blog is written by Eric Jacobson, Business Development Manager at IQnection, about his experiences in Dan Tyre’s Sales Lion, an exclusive class for Hubspot sales professionals. We hope you can apply some of Eric’s suggestions from his experience to your own business. – Greg Cawood, President, […]

Posted In: B2B Marketing Agency

How does Inbound Marketing help you connect with potential customers?

Now that we’ve discussed Inbound Marketing and persona research, let’s take it a step further. Once you decide to try this “inbound marketing” thing and you develop personas, the next step is the buyer’s journey and lead nurturing. {{ script_embed(‘wistia’, ‘tpr3svabso’, ‘undefined’, ‘responsive’) }}

Posted In: Common Questions

Showing Engagement and Passion

{{ script_embed(‘wistia’, ’46h79ci4e7′, ‘undefined’, ‘responsive,popover’) }} There’s one key element to your business efforts you might not hear much when it comes to talk of marketing initiatives, content, ROI, social media, or analytics. Passion. Passion connects you to your audience. Displaying passion for your business, your industry, or your job responsibilities elicits an emotional response […]

Posted In: B2B Marketing Agency

How B2B Companies Are Successfully Using Inbound Marketing Strategies

Dig down to the core of inbound marketing strategies and you’ll find a basic idea: bring customers to you, rather than going out to find them. And the great thing about inbound is that it works whether you’re a B2C or a B2B company. Think about it: engineers and procurement professionals do the bulk of […]

Posted In: B2B Marketing Agency

What Is Inbound Marketing?

What is Inbound Marketing? – IQnection – A Digital Marketing Agency Eric Jacobson, IQnection’s Business Development Manager, explains Inbound Marketing. “Which ad experience do you prefer?” If you subscribe to Hulu, you’ve likely heard that question while streaming one of their shows. And maybe you replied “None. We’d prefer not to ‘experience’ any ads.” This […]

Posted In: B2B Marketing Agency

What is the Marketing Funnel?

We started this blog a little under eight years ago, and you may have noticed there are a couple of terms we’ve used from time to time: “marketing funnel” and “sales funnel.”

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3 Ways Inbound Video Marketing Can Generate Leads On Your Website

Why Video Marketing Should Matter to Manufacturers

The 5 Most Popular Ways for Medical Device Manufacturers to Build Contact Lists

Why IQnection Believes in Using HubSpot Inbound Marketing Methodology

A Journey from Lion Cub to Sales Lion

How does Inbound Marketing help you connect with potential customers?

Showing Engagement and Passion

How B2B Companies Are Successfully Using Inbound Marketing Strategies

What Is Inbound Marketing?

What is the Marketing Funnel?

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