Category: B2B Marketing Agency

Posted In: SEO Agency

The Ultimate Guide to User Intent and SEO

Are you ready for the future of SEO, where keywords are only part of the equation? Optimizing for user intent is the newest human-centered strategy for ranking content in Google search results.

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Duplicate Content and Canonicalization - Oh my!

What is duplicate content and why does it matter? And what the heck is canonicalization? In the latest episode of Search Off the Record, John Mueller, Search Relations Lead, Martin Splitt, Developer Advocate, and Gary Illeys, Search Advocate, discuss Canonicalization and Duplicate Content.

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The Beginners Guide to Selecting an eCommerce Platform 

Does your business have an eCommerce platform? The total amount spent on eCommerce continues to grow dramatically each year. Digital Commerce 360 found that 2020 Q2 sales increased by 44.4% from last year. This is the highest recorded growth ever for Q2, and the highest growth overall since they started tracking data in 1999.  Despite […]

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Posted In: SEO Agency

Why the Google Antitrust Lawsuit Matters for Your Business

Last week the Department of Justice, in combination with eleven state Attorney Generals, moved forward with their antitrust lawsuit against Google. Google controls over 80% of searches on desktop and 95% on mobile – should you be worried?

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Posted In: Backlinks , SEO Agency

News: Google's Mobile-First Indexing

If your website isn’t mobile compliant by March 2021 you’ll be dropped from rankings.

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ECommerce Website Design Project Spotlight: NDT Supply

With over 30 years of experience, NDT Supply is an industry leader in providing quality and cost-effective non-destructive testing (NDT) supplies and equipment to technicians and engineers. Industrial teams rely on these critical products for identifying material conditions and flaws that could prevent plane crashes, reactor failures, train derailments, pipeline bursts, and other catastrophic events.

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How Does Google Index Your Website?

Do you have your coffee? Because we’re going to talk about Caffeine! In Google’s most recent Search Off the Record podcast episode, Gary Illyes, Google’s Webmaster Trends Analyst, shared how Google uses Caffeine to index webpages in search.

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Posted In: Web Site Design

The Revolution: Website Design in Philadelphia

Born of the freedom and independence spurred by the American Revolution, our nation was founded on the principles of life, liberty, and the pursuit of happiness. As the seat of this influential historical milestone, Philadelphia remains a hub for revolutionaries seeking dramatically new ways to achieve goals and fulfill dreams. It’s home to innovators, leaders, […]

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Posted In: SEO Agency

Let's Talk Strategy vs. Tactics - Web Design for Philadelphia Businesses

Do you know the difference between a tactic and a strategy? Lots of people use the two terms interchangeably. But it’s important to know they’re two distinct approaches, and the one you choose for any given situation can be the difference between successful websites and ones that are poor performers.

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Posted In: SEO Agency

Does Your Website Have “Quality” Content?

Earlier this month Google shared two new posts on their blog: The Keyword. They highlight some important information about how they think about and operate search.

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