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Lessons Learned: Marketing Mistakes to Avoid in the New Year

Digital marketing is an essential tool for brands looking to enhance their visibility and engage with potential consumers. As we step into the new year, focusing on marketing tips that prioritize effective brand awareness and pinpointing marketing mistakes to avoid

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8 Winery Event Ideas for the Holiday Season 

As winter holidays approach, wineries have a unique opportunity to create memorable experiences that enhance customer connections and drive business during this typically slow time.

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Winery Marketing Tips to Boost Holiday Gift Sales 

The holidays are almost here, so it’s the perfect time for winery owners to boost their sales and connect with customers in more meaningful ways. This time of year provides countless occasions for gifting, making it essential for wineries to promote their offerings.

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Personalization in Digital Marketing: Make Customers Feel Like Friends 

Personalization in digital marketing isn’t just a nice-to-have anymore; it’s essential! Customers today are looking for experiences that make them feel valued and understood. If you’re not offering that personal touch, your prospects may slip away.

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Client Spotlight: Armstrong Chemtec 

Armstrong Chemtec's refreshed online presence is a testament to IQnection’s excellence and proficiency in creating websites for manufacturers and engineers. By leveraging IQnection's skills in website design and SEO optimization for manufacturers, Armstrong’s website serves as a gateway to their unparalleled expertise and global reach.   

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7 Types of Company Culture Posts to Grow Your Manufacturing Team

In 2024, Manufacturers expect employment to grow by 2% to aid in the management of increased demand and ongoing supply chain disruptions. Hiring the right manufacturing employees can be a difficult task, especially for business owners who already have a full plate. 

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Hiring Top Talent in B2B Manufacturing

According to an October 2023 study, 77% of employers are not able to fill job vacancies. Hiring top talent is a crucial aspect of any business, and B2B manufacturing is no exception. In today’s competitive job market, it’s essential to have a solid hiring strategy in place to attract the best candidates. In this blog, […]

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New Years Resolution: SMART Marketing Goal

As the year ends, many companies contemplate resolutions and plans to make 2024 successful and productive. Setting SMART marketing goals is one resolution that deserves attention. We love the SMART strategy for crafting actionable and effective marketing plans that align with your long-term objectives, including sales and customer engagement. In this post, we’ll look deeper […]

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The Digital Marketing Evolution in 2024

8 Emerging Trends Transforming Our Industry As we keep an eye on the exciting trends rolling in for 2024, it’s clear that the world of digital marketing is changing faster than ever. Driven by technological advancements and changing consumer behaviors, the New Year is set to bring new trends and challenges for us marketers. Here’s […]

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