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Google Ads

Google ads is a platform for paid advertising under pay-per-click (PPC) marketing. You pay only when someone clicks on the ad and visits your website. With Google ads to attract people who are actively searching for the products or services you offer. You drive brand awareness and increase sales of your offerings. As a top agency for Google ads marketing in Pennsylvania, we have vast experience in driving down the cost of Google ads.

Keyword Planner

Google Keyword Planner allows you to research keywords to conduct your search campaign. The tool helps you learn new keywords relevant to your business and check estimates of the searches that these words receive, and the expense involved in targeting them. We use in-depth keyword research to study the market trends and use the discovered keywords to create SEO content.

Forecasting

After using Keyword Planner, you may like to receive insights into the keywords’ performance. Google uses historical search data to form estimates on what to expect from a set of keywords as per your spending. Such forecasts can help you determine how to set your bids after grouping your keywords. After conducting keyword research, we perform forecasting to get useful insights.

Analytics

Google Analytics collects data from your apps and websites to create reports on insights into your business. The platform has the right tools to help you understand your customers better. Then you can use the received insights to take suitable actions. Our Google Analytics consultants can fetch your business insights and discuss with you the areas that need improvement.
It’s important to spend at least half an hour every week reviewing your ad results and making adjustments as required. You can even manage your campaigns on your Android or iOS device with the Google Ads app. Just that it’s better to rely on a top pay-per-click advertising agency to set up campaigns.
Smart campaigns are advertising services built to help small businesses promote their services/products digitally. These campaigns let you pick your business objectives and where you wish to advertise. Google uses ML to deliver results suited to your goal(s). The campaigns boost the performance of your ads by using smart technology. That leaves you with more time for other tasks.
You can start by signing up for Google Ads. Our digital marketing consultants will guide you through building and launching your first ad. If you can’t sign up by yourself, we can help you set up your new account and work with you to create your first campaign.
The amount you wish to invest in Google Ads depends on your budget settings. The platform provides full control over your budget. Only when there is user interaction with the ad, you’ll be charged. Examples are calling your business and clicking to visit your website. The cost of a call or click can differ based on certain factors.
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