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Email Marketing: Your Essential Post-COVID Strategy
The COVID-19 pandemic has reshaped the business landscape, driving a massive shift toward digital marketing strategies. Among these, email marketing has emerged as a vital tool for businesses to connect with their audience in meaningful ways. Its adaptability, cost-effectiveness, and precision make it indispensable in the post-pandemic world. Here’s why email marketing remains a cornerstone […]
The Importance of Email Marketing in the Post-COVID-19 World
The COVID-19 pandemic reshaped how businesses operate, forcing many to rapidly adapt to a digital-first approach. While industries like retail, travel, and entertainment took significant hits, others pivoted quickly to online platforms. Among these shifts, one constant marketing tool has proven to be invaluable: email marketing. As we move into the post-COVID-19 world, email marketing […]
The Business of Branding: Winery Edition
In the United States, there are nearly 12,000 operational wineries which is increasing at a steady rate. When wine enthusiasts have a plethora of options, branding isn’t just a buzzword—it’s the lifeblood of your winery’s success. A strong brand can elevate your winery from “just another vineyard” to a must-visit destination or a favorite e-commerce […]
Lessons Learned: Marketing Mistakes to Avoid in the New Year
Digital marketing is an essential tool for brands looking to enhance their visibility and engage with potential consumers. As we step into the new year, focusing on marketing tips that prioritize effective brand awareness and pinpointing marketing mistakes to avoid
8 Winery Event Ideas for the Holiday SeasonÂ
As winter holidays approach, wineries have a unique opportunity to create memorable experiences that enhance customer connections and drive business during this typically slow time.
Winery Marketing Tips to Boost Holiday Gift SalesÂ
The holidays are almost here, so it’s the perfect time for winery owners to boost their sales and connect with customers in more meaningful ways. This time of year provides countless occasions for gifting, making it essential for wineries to promote their offerings.
Personalization in Digital Marketing: Make Customers Feel Like FriendsÂ
Personalization in digital marketing isn’t just a nice-to-have anymore; it’s essential! Customers today are looking for experiences that make them feel valued and understood. If you’re not offering that personal touch, your prospects may slip away.
Client Spotlight: Armstrong ChemtecÂ
Armstrong Chemtec's refreshed online presence is a testament to IQnection’s excellence and proficiency in creating websites for manufacturers and engineers. By leveraging IQnection's skills in website design and SEO optimization for manufacturers, Armstrong’s website serves as a gateway to their unparalleled expertise and global reach.  Â
7 Types of Company Culture Posts to Grow Your Manufacturing Team
In 2024, Manufacturers expect employment to grow by 2% to aid in the management of increased demand and ongoing supply chain disruptions. Hiring the right manufacturing employees can be a difficult task, especially for business owners who already have a full plate.Â
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