Searching the web using voice search platforms like “Siri” or “Alexa” have become increasingly popular in 2025. Over 150 million people in the United States are using voice search to fact check or research local businesses. Optimizing your winery website for voice search is different than standard search and should be a priority for winery owners going in 2025. Learn about the 3 ways winery owners should optimize their website for voice search.
1. Create a Detailed FAQ Page
Think of your FAQ page as a chat with your visitors. The average voice search is 29 words long. Use conversational, question-style phrases that people actually say when using voice search. Examples:
- “Do you need a reservation for a wine tasting?”
- “Are kids allowed at the winery?”
- “What’s the best time to visit the vineyard?”
- “Are there dog friendly wineries near me?”
- “Do you have live music on weekends?”
These natural questions help your winery show up when people use voice assistants like Siri or Alexa to find their next great wine adventure.
2. Help Search Engines Help You: Add Schema Markup
Structured data (aka schema markup) is like giving search engines a cheat sheet for your winery’s info. It helps voice assistants quickly pull answers for questions like:
“What time does [Winery Name] open?”
“Where is [Winery Name] located?”
“Does [Winery Name] have events this weekend?”
Use schema to highlight details like hours, location, events, wine list, and reviews. Bonus: it can boost your chances of showing up in rich results and voice searches—getting your winery noticed faster, with fewer clicks.
3. Mobile First Optimization
Out of the people doing voice searches, 27% are coming from a mobile device. When your website comes up as a top result through voice search, you want to make sure that the user has a positive experience from their phone.
Here is a quick checklist for mobile optimization:
- Responsive design for all phone sizes
- Load Speed (you can check here)
- Easy Navigation – hamburger menu on mobile
- Click to call & click to start directions
- Mobile friendly booking
- Readable text and a clean layout
Mobile optimization enhances voice search performance by ensuring your site loads quickly, is easy to navigate, and provides clear, concise information that voice assistants can easily access and deliver to users.
From Vineyard to Voice Command
As more wine lovers ask Siri or Alexa where to sip next, your winery has a golden opportunity to be the answer they hear. By optimizing for voice search, you’re not just keeping up with technology—you’re making it easier for guests to find, visit, and fall in love with your vineyard. Conversational FAQs, structured data, and a mobile-friendly website help your winery speak their language. So, raise a glass to smarter search and make sure your website is ready to pour on the charm—one voice query at a time!
