Building an email list is an essential part of any digital marketing strategy. Not only does it allow you to stay in touch with your customers and prospects, but it will also keep them informed about your products and services. Email can be used to provide a valuable source of leads and sales. However, if you don’t already have an email list, you may be wondering how to build one. Here are 5 easy ways to build an email list:
Offer a Lead Magnet
A lead magnet is a free resource or incentive that you offer in exchange for an email address. This could be an e-book, a guide, a template, a discount, or any other valuable resource that your target audience will find appealing. To promote your lead magnet, you can use social media, your website, and any other online channels that your target audience uses.
Use Pop-Ups to Show Offers and Collect Email Addresses
Pop-ups are small windows that appear on a website or a blog, usually when someone is about to leave the page. They can be used to ask visitors to subscribe to your email list or to offer them a lead magnet. Pop-ups can be effective if they are well-designed and offer a valuable resource or incentive. However, they can also be annoying if they are poorly designed or appear too frequently.
Use Landing Pages and Downloadable Content
Landing pages convert 55% more leads than typical content pages. Opt-in forms are a way to capture email addresses from visitors to your website or blog. They can be placed in the sidebar, the footer, or anywhere else on your website. Opt-in forms should be well-designed and clearly explain the value that visitors will receive by subscribing to your email list.
Host a Webinar, Collect Emails in the Sign-Up Process
A webinar is an online seminar or workshop that you host and invite your audience to attend. To attend the webinar, people have to register using their email addresses. This is a great way to build an email list because it allows you to engage with your audience and provide valuable content.
Collaborate With Other Businesses
Collaborating with other businesses can be a great way to reach a new audience and build your email list. For example, you can partner with a complementary business and offer a joint webinar or lead magnet. This can be an effective way to attract new subscribers and expand your email list.
Tips for Building an Email List Online
If you are looking to build an email list, there are several ways to do it online, through social media or with your website. However, don’t limit yourself to just online means. There are plenty of ways to get email addresses in real life. Especially if your have a reception desk, storefront, or sales team! Here are some ideas of “Real Life” things that you can start implementing today!
Collect Business Cards: When your sales team attends networking events or trade shows, have them ask for business cards and contact information from people they meet. Tell them that they will be contacted by email.
Collaborate with other businesses: Partner with other businesses or organizations that serve similar customers. You can offer cross-promotion opportunities.
Collect contact information at checkout: Have a POS system collect email addresses at the register during the checkout process.
Guest Sign-In: Have a sign-in process for any guest who enters your facility. Collect their contact information, including email address and company domain name.
Use Your Existing Outlook/Gmail Database: When people email you, reply by asking them to be added to your newsletter. Provide a link and an easy subscription process.
Use Your Email Signature: In your email signature, ask people to subscribe to your email newsletter.
Company Business Cards: On your company business cards, include a QR code for a newsletter subscription.
Members Area with Benefits: Create a “members area” on your website in which you collect contact information in exchange for permission to email them.
Receptionist Can Collect Information: Anytime someone calls into your company’s main reception number, have your receptionist collect/confirm their contact information before forwarding on the call.
Discount/Coupons in Exchange for Contact Information: Offer a coupon or discount to customers who are subscribed to your mailing list.
Collecting email addresses from prospects can be a valuable marketing and sales tool, as it allows businesses to directly communicate with potential customers or clients in a personal and targeted manner. Email marketing can be a cost-effective way to reach large numbers of people and can help businesses build relationships with their audience. In addition, email addresses can be used to segment and personalize marketing efforts, ensuring that messages are relevant and targeted to specific groups of people. Email addresses can also be used to track the success of marketing campaigns and to gather valuable insights about customer preferences and behaviors. Overall, following these tips for building an email list can help businesses build brand awareness, drive sales, and foster customer loyalty.
