If today’s business climate has you searching for new opportunities to grow and strengthen your company, a web design and marketing company may prove invaluable on this quest. An agency can navigate your web and marketing strategies to maximize your budget and pave the road to success. A professional firm also lends access to valuable insider resources and a team with diverse skillsets that may otherwise be logistically and cost-prohibitive for an in-house marketing department or a business owner.
However, not all web design and marketing companies share the same values, expertise, and dedication to results. That’s why it’s essential to be choosy when looking for a partner to help move the needle.
As you search for the right agency for your business, here are a few factors to look for:
- A goal-driven approach
- A cultural fit with your company
- A commitment to full transparency
- Local availability
- The full spectrum of web design and marketing capabilities
- Access to value-added tools that measure and improve ROI
- Long-standing success (with proof)
Continue reading to learn more about how to choose a web design and marketing company.
A goal-driven approach
The ability to demonstrate a thorough understanding of what success looks like for you is essential when choosing a web design and marketing company. Seek a growth-minded agency that illustrates this understanding through strategic marketing plans containing tactics and ideas tied to your desired result. Gauge their dedication to monitoring results and continually improving the metrics that directly impact the outcome you want to achieve.
A cultural fit with your company
Ensure the web design and marketing firm you choose seamlessly blends with your company culture and staff. Look for personality matches and assess the level of rapport. Are they a team you’d enjoy integrating into your company? To get to know the agency better, you may want to ask about their core values to ensure they align with yours.
Curious about our core values? They center on integrity and remaining intentional, smart, hard-working, thorough, and passionate.
A commitment to full transparency
When it comes to web design and marketing, some firms like to hide their process behind the veil of a “secret sauce.” However, a reputable company has no secrets. They believe in full transparency when it comes to outlining their process, deliverables, and targeted outcomes. Ensure you know precisely what you’re getting before choosing a company to successfully kick your objectives up a notch.
Local availability
Choosing a local web design and marketing firm allows more flexibility to personally connect with your chosen team. Having a partner nearby makes it easier and more effective to meet and review results, business changes, strategy pivots, and other business-critical topics. This local availability promotes a high-level of communication that establishes credibility, allows for in-depth discussions, and nurtures long-term partnerships. In our view, there is nothing more critical to success than being there for our clients.
The full spectrum of web design and marketing capabilities
Perhaps you’ve found a web design company, but they don’t do marketing. Or maybe you’re courting a viable marketing company, yet web design isn’t in their wheelhouse. With either of these scenarios, you could be selling yourself short. A company that expertly executes the full spectrum of digital marketing services, including web design, eCommerce solutions, SEO, paid media, and social media management, creates a one-stop-shop that’s convenient, efficient, and better poised for success. With everything under one roof, the agency can better help you respond to the digital landscape’s ever-changing demands.
Access to value-added tools to measure and improve ROI
Another essential component to look for in a web design and marketing company is tools and resources that prove their value. To help our clients discover and optimize results, we developed an integrated suite of custom curated tools with consolidated insights from phone calls, social media mentions, online reviews, website traffic, and leads – all in one place. This exclusive online toolkit is called Dashboard, and it’s available to all our clients at no cost to help them measure and improve ROI.
Long-standing success (with proof)
Finally, ask the web design and marketing company you’re considering for proof of success. Ensure they have a strong portfolio with real examples of results from actual clients. In addition to a portfolio, check for earned recognition through professional awards and certifications and ensure there’s a slew of positive reviews and references before taking the plunge.
Choosing a web design and marketing company that can take your business to the next level; you should consider these and other factors that are important to you. To learn more about our digital marketing agency led by a talented industry veteran team, contact us today.
