Winery owners often find that they need more marketing, but do not have the bandwidth or experience to get it done. In 2023, winery owners reported spending an average of 9.1% of their total revenue on new marketing channels. This number is reported to grow by 20% every year for the forecasted future.
Most savvy owners are looking to stretch their budget without adding more on their plate, which is where Winery AI comes into play. The use of AI in marketing has been a controversial topic since the mass release of tools like ChatGPT. But collaborative AI helps make stronger marketing campaigns to enhance an existing marketing plan.
With a plethora of AI tools accessible to the public, winery owners are now able to use Winery AI to find new and unique ways to showcase their special experience.
Here are 5 cutting edge ways Wineries are using AI in 2025:
1. Blog Content Writing with AI
Why should winery owners bother blogging? 57% of companies doing regularly blogging say they see positive results in brand loyalty. However, on average it takes someone 5-6 hours to write a blog.
Collaborative AI is the process of combining the expertise and knowledge of a human, with the content writing of AI. It enhances the quality of output of the blog by providing learned experience and cuts down the time required by 80%. The time input required from a winery owner primarily would come from typing in a “knowledge dump” of their key insights on a topic.
Our recommended tool for Winery AI blog writing is ChatGPT. This AI model has proven to write quality content when given quality resources.
2. Winery AI Podcasting
Podcasting is a marketing tactic that is increasing exponentially in popularity. In 2025 there are hundreds of wine-based podcasts on the market ranging from the basics to a deep understanding of the wine-making process. Many wineries have seen their digital footprint grow exponentially when including podcasting in their marketing plan.
The average podcast is 45 minutes long and typically takes 4-5x longer to produce. Clocking in at 4 hours per podcast weekly, the time input might not equate to the benefits, especially early on.
Notebook LM is an AI resource that converts written resources and turns them into an engaging podcast. You can even “interrupt” the hosts to add your own commentary on the topic. With pre-written resources, this full process takes only 30-60 minutes to complete. For Winery AI, using this tool can help summarize your blog posts and bring their overall production to the next level.
3. Image Creation
The golden standard of imagery on your website and social media of course are the images you take yourself. Potential customers want to experience who you are before coming to your location, and the best way to do this is with authentic imagery.
However, fresh photo and video shoots can be costly and not always in season. Winery AI tactics include creating new imagery from scratch or altering existing imagery to better fit your narrative.
There are many tools that can accomplish both of these tasks including Dall-E and canva.
4. Image Animation
A desirable function of a modern website and social media feed is animation. Although animators and graphic designers might not always be within a small winery’s marketing budget. Owners look for opportunities to incorporate moving elements into their digital marketing to showcase their commitment to innovation.
A cost-effective solution that doesn’t take significant time, is SORA. SORA brings your existing static images to life with the power of AI.
5. Winery AI Event Brainstorms
AI is not just for the production side of winery marketing campaigns. It can be used to help brainstorm cool and unique ways to bring people to your winery. In 2025 people are looking for interesting experiences to share with their friends, family, and most importantly – their social media feeds.
AI models like ChatGPT can help pull from other resources and discover new ways to bring people to you. Whether it is live music, wine pairings, or selfie stations around the vineyard, ChatGPT can help you brainstorm and perfect new ideas and promotions.
Try using prompts like:
“Give me 5 examples of events a winery in New Jersey can do in March”
“What are the 10 best performing winery events for revenue? Site your sources”
Why Should Wineries Use AI?
Wineries are using AI to save time and money, and owners should consider adding Winery AI to enhance their overall marketing campaigns. With the advancements in technology the options are limitless for creating impactful events and marketing materials.
Not sure where to get started with AI and Marketing? Contact IQnection to learn more.
How did we streamline marketing efforts for a boutique winery and improve visibility by 163%? Discover our methodology and winery marketing tips through our new case study.
