3 Ways Winery Owners Should Optimize for Voice Search

April 15, 2025

Searching the web using voice search platforms like “Siri” or “Alexa” have become increasingly popular in 2025. Over 150 million people in the United States are using voice search to fact check or research local businesses. Optimizing your winery website for voice search is different than standard search and should be a priority for winery owners […]

Hey Siri: What is Voice Search for Contractors & Local Businesses?

March 31, 2025

If you’ve ever asked your phone, “Who installs fences near me?” or “Best electrician open now,” congratulations—you’ve used voice search for contractors & local businesses. And you’re not alone. Millions of people are using voice assistants like Siri, Alexa, and Google Assistant to find local services fast, without ever typing a word.

Winery AI: 5 Ways Technology is Transforming the Industry

March 18, 2025

Winery owners often find that they need more marketing, but do not have the bandwidth or experience to get it done. In 2023, winery owners reported spending an average of 9.1% of their total revenue on new marketing channels. This number is reported to grow by 20% every year for the forecasted future.

Why AI is Not Bringing New Customers to Your Website... Yet

March 3, 2025

With the introduction of AI models like ChatGPT, many business owners anticipated that DIY marketing would be a breeze. However, studies have shown that search engine algorithms like Google’s are cognizant of the cheap and quick solution many businesses are now using to produce large amounts of content – and they are penalizing sites for […]

Why Google Local Service Ads Are a Game-Changer for Your Business

February 11, 2025

Reach More Customers Without Breaking the Bank! Why Local Service Ads Matter Google Local Service Ads (LSAs) are revolutionizing how local businesses connect with customers. If you’re a service-based business looking to dominate your local market, LSAs should be at the top of your marketing strategy. These ads make it easier than ever to reach […]

5 Things Every Winery Needs on Their Website

February 1, 2025

A strong website helps your winery customers understand your brand better and brings the experience of your winery to their home. In this digital age where mostly every company has a website, it is crucial to have a high-functioning modern design meant to extend the brand to your costumer’s palm. Here are the 5 main […]

Email Marketing: Your Essential Post-COVID Strategy

January 15, 2025

The COVID-19 pandemic has reshaped the business landscape, driving a massive shift toward digital marketing strategies. Among these, email marketing has emerged as a vital tool for businesses to connect with their audience in meaningful ways. Its adaptability, cost-effectiveness, and precision make it indispensable in the post-pandemic world. Here’s why email marketing remains a cornerstone […]

The Importance of Email Marketing in the Post-COVID-19 World

January 15, 2025

The COVID-19 pandemic reshaped how businesses operate, forcing many to rapidly adapt to a digital-first approach. While industries like retail, travel, and entertainment took significant hits, others pivoted quickly to online platforms. Among these shifts, one constant marketing tool has proven to be invaluable: email marketing. As we move into the post-COVID-19 world, email marketing […]

The Business of Branding: Winery Edition

January 4, 2025

In the United States, there are nearly 12,000 operational wineries which is increasing at a steady rate. When wine enthusiasts have a plethora of options, branding isn’t just a buzzword—it’s the lifeblood of your winery’s success. A strong brand can elevate your winery from “just another vineyard” to a must-visit destination or a favorite e-commerce […]

Year: 2025