Why You Should - and Shouldn't - Write Your Own Blog

October 5, 2018

To write your own blog or not write your own blog… It may not be as weighty a question as the one posed by Hamlet, but it’s still an important one for any business to answer. Having a blog is important. It helps your website rank on search engines, it helps potential customers solve problems, […]

Creating a Website Marketing Plan

August 23, 2018

Imagine you traveled back in time and had to start a business in, say, 1966. Among the things you’d need to worry about: the way your storefront looked. It’s fifty years later, and – assuming you own a brick-and-mortar business – you’re still concerned about the way your storefront looks. But because it’s 2016 and […]

How to Plan a Web Design Project

August 16, 2018

Website design projects can be a challenge to navigate and mistakes can extend the process or sour businesses on the idea of keeping their website current. How can you avoid the pitfalls of a website design project gone bad?

Creating Landing Pages That Convert

June 28, 2018

Let’s hear it for landing pages, the unsung heroes of successful inbound marketing strategies. Videos and blog posts might be the marquee players, but a good landing page is the backbone of your marketing efforts. Note that we said a good landing page. That’s because creating one that turns visitors into leads is as much […]

3 Ways Inbound Video Marketing Can Generate Leads On Your Website

June 14, 2018

Watching video online used to be a chore. Now, it’s just a part of internet life, whether we’re watching a two-minute tutorial or binge watching an entire TV series. With that in mind, there’s no reason for your business not to be using video as method of lead generation. Here are some ways you can include […]

Why Video Marketing Should Matter to Manufacturers

May 17, 2018

If content is king, then video content is the king of kings. Over the next few years, video is expected to be the dominant form of online content, driving most if not all of consumer traffic. There are many ways to do content marketing: social media, infographics, blog posts, e-books, articles, and whitepapers. But it’s […]

The 5 Most Popular Ways for Medical Device Manufacturers to Build Contact Lists

February 8, 2018

Your business needs email. That’s true whether your company is a small, three-person medical device start-up or a corporation with offices on three continents. Building an email list is one of the easiest ways medical device manufacturers can keep in touch with customers and potential customers.

Year: 2018