What Are The Best B2B Email Marketing Practices?

July 20, 2017

The last time we talked about email marketing, we threw out a pretty big number: 2.5 billion, or the number of people around the world using email. Here’s another big number: 4300% That’s the average return on investment businesses see from doing email marketing, according to Experian. It’s one of several reasons you should consider […]

Evergreen Content Vs Timely Topics: What Should You Focus On?

July 13, 2017

For journalists, so-called “evergreen” stories can be a life-saver on a slow news day. These are stories that a reporter can dip into at any time: the intersection that’s a constant traffic head-ache, a profile of someone with an unusual hobby, or a long-unresolved mystery.

[VIDEO] The 5 Most Important Things to Include in Your Website Redesign

July 10, 2017

Are you thinking about redesigning your website? Just like with any renovation, it’s not something you should do without planning. Before you begin your redesign, make sure it will include these five crucial components.

5 Reasons You Need to Outsource Your Marketing

June 29, 2017

No one is good at everything. Sure, every so often, a renaissance man will come along: Benjamin Franklin or Leonardo da Vinci. But for the most part, we must content ourselves with being good at just a handful of things. And while you’ve spent years or even decades mastering what it takes to make your […]

Words and Pictures: How to Align Copy and Visuals

June 22, 2017

Visual elements mixed with words can help make your story come alive. “Excuse me; but as a geologist, you would rather study a book, some special work on the subject and not a drawing.” “The drawing shows me at one glance what might be spread over ten pages in a book.” – Ivan Turgenev, Fathers […]

A Study of Case Studies: 5 Ways to Write a Great One

June 15, 2017

We’ve spent a lot of time on this blog over the years telling you how blogging can establish your expertise in your chosen field. Today we’re going to move up the content creation ladder to talk about case studies. If writing a blog is like sharing a recipe, then writing a case study is like […]

4 Ways to Strengthen Your Email Marketing Efforts

June 9, 2017

Businesses have been sending each other emails for so long that it’s become second nature. “I’ll shoot you an email.” “Let me dash off an email, and I’ll be right there.” But there’s an art to writing a good email, especially if that message is part of your marketing strategy. When done right, email marketing […]

How Video Marketing Can Help Manufactures Connect with Customers

May 11, 2017

For manufacturers, video has become a key component in marketing their products. Nearly half of all manufacturers use YouTube and other video hosting platforms to share information. We’ve argued before about the importance of video in the world of inbound marketing, as videos as expected to account for 80 percent of all web traffic by […]

Are You Having a Conversation on Social Media?

April 20, 2017

Think about all the things that have changed because of social media. Dating. The news. Staying in touch with classmates. Being famous. Add marketing to that list. According to Hubspot, social media marketing can produce nearly twice the leads than you would see from traditional outbound methods. But this doesn’t mean that your company can […]

Your Marketing Strategy Needs Video & Text

April 13, 2017

Video rules the internet. It’s a point we’ve been making on this blog for at least the past two years. YouTube is the world’s second largest search engine, and videos account for roughly three-quarters of all web traffic. By 2019, that number should reach 80 percent. That doesn’t mean that video needs to dominate your […]

Year: 2017