Why IQnection Believes in Using HubSpot Inbound Marketing Methodology

November 30, 2017

Last week we announced that we have earned Platinum Certified Agency Partner status with HubSpot. HubSpot is a comprehensive marketing automation tool combined with customer relationship management software. Of course, there are several tools on the market that advertise themselves as marketing automation software or customer relationship management software, and sometimes both. So why have […]

A Journey from Lion Cub to Sales Lion

November 2, 2017

Sales! Its what every business aims for. This week’s blog is written by Eric Jacobson, Business Development Manager at IQnection, about his experiences in Dan Tyre’s Sales Lion, an exclusive class for Hubspot sales professionals. We hope you can apply some of Eric’s suggestions from his experience to your own business. – Greg Cawood, President, […]

How does Inbound Marketing help you connect with potential customers?

October 5, 2017

Now that we’ve discussed Inbound Marketing and persona research, let’s take it a step further. Once you decide to try this “inbound marketing” thing and you develop personas, the next step is the buyer’s journey and lead nurturing. {{ script_embed(‘wistia’, ‘tpr3svabso’, ‘undefined’, ‘responsive’) }}

Showing Engagement and Passion

September 28, 2017

{{ script_embed(‘wistia’, ’46h79ci4e7′, ‘undefined’, ‘responsive,popover’) }} There’s one key element to your business efforts you might not hear much when it comes to talk of marketing initiatives, content, ROI, social media, or analytics. Passion. Passion connects you to your audience. Displaying passion for your business, your industry, or your job responsibilities elicits an emotional response […]

How B2B Companies Are Successfully Using Inbound Marketing Strategies

September 21, 2017

Dig down to the core of inbound marketing strategies and you’ll find a basic idea: bring customers to you, rather than going out to find them. And the great thing about inbound is that it works whether you’re a B2C or a B2B company. Think about it: engineers and procurement professionals do the bulk of […]

What Is Inbound Marketing?

August 31, 2017

What is Inbound Marketing? – IQnection – A Digital Marketing Agency Eric Jacobson, IQnection’s Business Development Manager, explains Inbound Marketing. “Which ad experience do you prefer?” If you subscribe to Hulu, you’ve likely heard that question while streaming one of their shows. And maybe you replied “None. We’d prefer not to ‘experience’ any ads.” This […]

What is the Marketing Funnel?

August 17, 2017

We started this blog a little under eight years ago, and you may have noticed there are a couple of terms we’ve used from time to time: “marketing funnel” and “sales funnel.”

5 Types of Email Marketing Your Manufacturing Company Needs

August 3, 2017

How many people in the world use email? More than the number of people living in China and India – the world’s two most populous countries – combined. That gives businesses 2.5 billion reasons to consider email as a marketing tool. In order to save time and space, we’ll just focus on six reasons:

The Relevance of Social Media to Your Business

July 28, 2017

Here’s an experiment: Think of the three businesses closest to where you are, and search for them online. How many of them had a social media presence? These days, a business without a Facebook or Twitter account is the exception, not the rule. But there are far better arguments for being on social media than […]

[VIDEO] What Is The Gap Sales Process?

July 26, 2017

One marketing pain point that appears consistent across industries is that sales teams are not very effective at closing the leads that inbound marketing generates. In a typically sales environment, a sales person will often try to uncover three main things from a prospect: Need, Authority & Budget.

Year: 2017