What Are The Pain Points for Industrial Buyers?

February 25, 2016

“At the most basic level, people spend money on two things,” Fast Company observed a few years ago: to pursue pleasure, but also to combat pain. Determining what’s causing your customer pain –in other words, identifying their so called “pain points” — is a crucial part of inbound marketing. When you know what causes them […]

How to Drive Top-Line Growth with Inbound Marketing?

February 23, 2016

Tell us if this sounds familiar: “If I just had more leads, I could increase my sales.” The biggest challenge B2B marketers face with lead generation is generating high-quality leads. So, if high-quality leads are so hard to obtain, how do manufacturing companies grow top-line revenues? Well, savvy B2B companies take advantage of every opportunity […]

To Reach Today’s Industrial Buyers You Need Online Strategy

February 18, 2016

Remember when industrial marketing was done in person? Sales reps would cold call firms or attend trade shows to seek new prospects. If they were lucky, they got a referral from an existing customer. That was the golden age of manufacturing marketing. These old school tactics took time, but often resulted in vendor relationships that […]

Manufacturing Companies Win Big with Inbound Marketing

February 16, 2016

In the mid-1990s, companies like Amazon and Google spent billions to stay ahead of the competition, and their investment has paid off. Flash forward to 2016, and their services are part of our everyday lives. We can apply the lessons of these early innovators to today’s industrial marketplace. Companies that invest in harnessing the power […]

How To Promote Your Marketing Content

February 9, 2016

A few weeks ago, we used the new Star Wars sequel to illustrate the power of knowing your audience. For this post, we’ll use the example of a different kind of film: the sleeper. That’s show business jargon for a movie that gets no promotion – Slumdog Millionaire, Napoleon Dynamite, My Big Fat Greek Wedding […]

Does Social Media Marketing Work For Manufacturers?

February 4, 2016

In past blog entries, we’ve talked about how inbound marketing can work for manufacturers. If social media marketing is a part of inbound – and it is – then the rest is basic logic: Social media marketing can also work for manufacturers. Let’s take a look at how the people in your industry – engineers […]

The 7 Differences Between Effective & Ineffective Salespeople [VIDEO]

February 2, 2016

Good salespeople are effective not because of their charisma or fancy techniques. They simply have good habits, while the ineffective majority of salespeople have poor habits. This AudioBlog compares seven of the most notable habits of highly effective and ineffective salespeople.

Planning Your Manufacturing Marketing Strategy

January 28, 2016

It’s January. Did you exercise today? Avoid sugar? Stick to your promise to wake up an hour earlier? Don’t worry. It’s hard to keep to personal resolutions. But even if you can’t change yourself, you can always change the way you promote your business. Here are a few things to focus on when planning a […]

Using HubSpot to Jump Start Your Marketing

January 26, 2016

Many people who hear the term marketing automation might say “What’s that?” Others might think you were talking about email marketing, and they’d be correct, up to a point. Marketing automation refers to a larger strategy that helps you streamline and prioritize your goals. For many businesses, the marketing software provided by HubSpot delivers an […]

Manufacturing Marketing Starts With Listening To Your Customers

January 21, 2016

In late 2015, the Manufacturers Alliance for Productivity and Innovation (MAPI) surveyed 100 executives on the buying factors that mattered most to customers and how manufacturers came through for those buyers. The survey showed that the top-performing manufacturing companies tended to shine in two areas:

Year: 2016