How To Attract Your Best Prospects

May 4, 2016

Who are the people in your audience? It’s an important question to answer when you’re marketing to industrial buyers (or anyone else for that matter). And the way to answer that question is simple: Just ask them. You do that by creating buyer personas, portraits of your ideal prospects based on interviews with real-life customers. […]

8 Winning Topics for Your Manufacturing Blog

April 27, 2016

Writer’s block is no joke. You think and think, but every sentence you type feels like you’re trying to move a piano up a staircase. This is tough when you are making a living from your ability to put words on a page, or when your business needs to generate content for its blog. But […]

Taking an Inbound Approach to Marketing Your Business

April 20, 2016

As a long-time advocate of utilizing digital tools to market businesses, the team here at IQnection was in search of a methodology that would maximize the power of the internet for our clients. We knew that consumers and businesses used the web to research products and services. And as the internet became more crowded, it […]

How to Differentiate Your Value as a Manufacturer

April 13, 2016

Every business wants to stand out. If you’re a company like Apple, it’s easy. If you’re a manufacturer making, say, tiny machine parts, it gets a lot harder to differentiate yourself. Harder, but not impossible. Last year, the Manufactures Alliance for Productivity and Innovation (MAPI) polled its members about differentiating their value. Here are five […]

Making The Most Of Trade Shows

April 6, 2016

We’re excited about springtime here at IQnection, and it not just because of the arrival of warmer weather. It’s also the start of trade show season, a chance for us to connect with potential clients at some of the major shows around the country. You can find us April 13 – 14 at the MDM/BIOMEDevice […]

How to Use Content Marketing to Attract Design Engineers?

March 23, 2016

You may have heard this joke before: “Arguing with an engineer is like trying to teach a pig to sing. It wastes your time and annoys the pig.” Like all good jokes, there’s some truth to this. Engineers are tenacious and don’t have time to waste. They are wired to look for ways to improve […]

Beyond the Blog Post: Repurposing Content to Drive Engagement

March 16, 2016

When William Shakespeare was writing his plays, he did what a lot of playwrights of his era were doing: borrowed from other sources. Since then, people have been borrowing from Shakespeare. Romeo and Juliet provided the basis for West Side Story. The great Japanese director Akira Kurosawa turned King Lear into Ran. And Disney’s The […]

Linking In With Your Customer Base

March 8, 2016

Like a lot of 21st century professionals, you might have turned to LinkedIn when hunting for a job. But what about when you were hunting for customers? Social media can play a key role when it comes to sharing information and engaging with your ideal customers. Nowhere is this truer than with LinkedIn. The platform […]

Trailblaze New Customers and Contacts with Personalized Content

March 3, 2016

Does your company have a content strategy? If not, you’re not alone. A new report by Forbes Insights finds that most organizations either lack a content plan or are trying to get along with one that’s incomplete. “Often that means relegating content creation to a vacuum within the marketing department, or relying on bootstrap approaches […]

A Social Approach to Industrial Marketing

March 1, 2016

In January, the Harvard Business Review published a story about three different companies that don’t seem to have much in common. Maersk Line is a global shipping container giant. IBM Security provides IT protection for businesses. Omniture is a marketing analytics company owned by Adobe. So what ties these three businesses together? From a marketing […]

Year: 2016