What Are Micro Conversions and Why You Should Monitor Them

July 7, 2015

The mightiest oak was once a little nut that stood its ground. You might have seen that quote before, courtesy of your Facebook friend who likes to share inspirational memes. It’s a good message to keep in mind when thinking about inbound marketing for manufacturers: the smallest action taken by one of your prospects could […]

The 3 Reasons Why Inbound Marketing Works For Niche Businesses

July 2, 2015

A company that makes medical tubing probably won’t advertise on the side of buses. A business that crafts custom furniture isn’t likely to buy ad time during the Super Bowl. For manufacturers in niche industries, there aren’t a lot of opportunities to do traditional outbound marketing such as TV spots, billboards or print advertising. That’s […]

5 Inbound Marketing Strategies For Private Schools

June 30, 2015

For parents, getting a child into the right private school means competing with dozens of other parents, all trying to do the same for their child. And none of those parents are picking schools blindly. They’re online, researching which private schools are the best for their kids. That means private schools need to be online […]

5 Types of Manufacturing Content Your Website Needs

June 24, 2015

Is your manufacturing company using original content to market itself? Chances are you said “Yes.” Content marketing for manufacturers is a growing trend. According to the 2015 B2B Manufacturing Content Marketing trends report, 82 percent of manufacturers have begun using content as part of its marketing strategy. But it’s important to be sure you’re using […]

Tell Your Manufacturing Company's Story With Inbound Marketing

June 22, 2015

You work for a company that makes one specified item: small parts for big construction equipment, or valves for machines that clean out septic tanks. And because you work for that kind of company, you might say “Inbound marketing isn’t for us. We’re not selling iPhones or sneakers or the next Avengers movie. Our customers […]

The Ultimate Marketing Checklist For Manufacturers

May 27, 2015

You’re a manufacturer, and you’re about to start an inbound marketing campaign. Like anything you do it at work, it’s not something you can blindly rush into. This project can only succeed if you have a plan. Here are five things manufacturing marketing folks should think about before launching a new campaign. 1. Who Are […]

Effective Branding & Messaging For Nonprofits

May 14, 2015

Any business can use the tools they are given, but not every business can take those tools and use them to their full capacity. This is the difference between a toolset and a mindset. What is a networking mindset? It’s a new type of leadership. It means using open participation and collective action. The leaders of the […]

Do I Need A Website or A Marketing Program?

May 7, 2015

You’ve got a new business, and it’s time to build your website. Here’s the question you need to ask yourself: Do I need website or a marketing program? The answer: You need both, and they’re not mutually exclusive. Obviously, at this point every business needs a website. But your website isn’t just a pretty face. […]

Eating with Friends vs. Eating with Strangers. The Beauty of Referrals

April 30, 2015

You wouldn’t want to go to a party where you didn’t know anyone. If you were choosing a restaurant, you might be more inclined to eat somewhere your friends recommended. And that’s how you should think about getting marketing referrals: it’s better to go with a lead who was referred to you by a colleague […]

5 Key Marketing Tools for Your Website

April 28, 2015

Inbound marketing can be rewarding, but like anything that’s rewarding, it’s also a challenge, especially since it’s a concept that lives in the ever-changing world of the web. Here are five marketing techniques you’ll want to make sure you’re doing to stay ahead of the curve. 1. Content is King Companies can gain a loyal […]

Year: 2015