Inbound Marketing and Trade Shows

October 20, 2015

In this blog, we’ll often use trade shows as examples of outbound marketing. But there are ways to take an inbound approach when you represent your business at a trade show. Here are a few steps your business can take before heading off to your next big event.

Are You Using the Right Social Media Platform?

October 15, 2015

Which social media platform do you use for your business? Facebook would be a safe guess. Same thing with Twitter. What about LinkedIn? YouTube? Pinterest? Google+. Unless you’re part of a really big company, it’s unlikely you have the time or the resources to oversee accounts with all these services. The good news is that […]

Does Inbound Marketing Work For B2B Companies?

October 13, 2015

The traditional way of doing marketing – outbound marketing – involved things like advertising and cold calling, methods meant to grab the world’s attention. Inbound marketing refers to things you do to draw customers to you. But does this practice work for business-to-business companies the same way it does for business-to-consumer companies? Let’s look at […]

8 Inbound Activities To Include In Your B2B Marketing

October 8, 2015

In a recent blog post, we discussed the differences between B2B and B2C marketing. And although your approach should be somewhat different, many of the tools you’ll use when doing inbound marketing in a B2B field are the same. Here are eight inbound activities to use when you’re doing B2B marketing:

Sales & Marketing - Friends for Life

September 29, 2015

A few months ago, we asked this question: “Do you have a closed loop between marketing and sales?” It’s a question that’s worth asking again, as the gap between sales and marketing – whether it’s in perception or reality – is one that worries many companies. The closed loop is a system where sales and […]

The Best Way to Create a B2B Marketing Strategy

September 16, 2015

As we began to work on this post about the difference between business to business (B2B) marketing vs. business to consumer (B2C) marketing, we found ourselves thinking about TV shows. Two kinds of shows, to be exact: the kind that’s a straight-forward, crowd-pleasing hit right out of the gate, and the more complicated one that […]

Inbound Marketing Requires Automation

September 10, 2015

The term “automation” calls to mind images of robots building things on an assembly line. But it’s a concept that can – and should – apply to your inbound marketing strategy. Marketing automation simply means using software and technology that automates your marketing, helping you streamline and prioritize your jobs. It lets you send information […]

What Makes a Killer Blog Post?

September 7, 2015

Machines are all around us. You used a machine to get to work today, or helped you make breakfast. A machine is letting you read this post. One thing these machines have in common: they need a lot of different parts to work to their full potential. A good blog post is like a machine. It […]

Content That Matches The Buyer's Journey?

September 2, 2015

Content is to inbound marketing as oxygen is to humans: the latter can’t exist without the former. Your inbound marketing strategy needs content to draw people in at every stage of the buyer’s journey. As we discussed in an earlier post, the buyer’s journey is the three-stage research process that a potential customer uses before […]

What Are SMART Goals?

August 31, 2015

You might have some smart ideas for your next inbound marketing campaign. But have you set SMART goals? The two things go hand in hand. SMART in this case is an acronym. It means that you’ve set Specific (S) and Measurable (M) goals that are both Attainable (A), Realistic (R), and Time-bound (T). Let’s take […]

Year: 2015