Mobile marketing was a major player in the 2011 holiday shopping season. According to a report from the National Retail Federation, 38 percent of shoppers made a purchase directly from their mobile device and 46 percent did research on their device and then visited a retail location to ultimately make that purchase.
The percentage of consumers using their mobile devices to shop and find information on where to make purchases is only expected to grow this holiday season. The holiday shopping process begins long before shoppers physically enter a store, because they may use their mobile device to find out information like, location, directions and hours. You could leave this research process up to search engines, but why make it more difficult for the customer and possibly lose their sales to a competitor in the process?
Have you gone mobile yet? As a retailer or marketer, if your answer is no you should be ready to optimize your brand for m-commerce, especially before this holiday season. Brands should be fully accessible and user-friendly through smartphone and tablet browsers.
If you have opted out of a mobile presence because you are a smaller business, it would be best to reconsider. You can create a competitive advantage for your business by attracting local customers who are already out and ready to purchase in your area.
Looking to optimize your mobile marketing strategy or need to design and build your mobile website, contact our Web Marketing Department for more information or call 215-345-5424. Check out our Mobile Phone Stimulator to see how your website currently looks to all mobile browsers.
