Mobile Marketing Increases this Holiday Season

November 21, 2012

Mobile marketing was a major player in the 2011 holiday shopping season. According to a report from the National Retail Federation, 38 percent of shoppers made a purchase directly from their mobile device and 46 percent did research on their device and then visited a retail location to ultimately make that purchase.

10 Keys to Success: Writing Web Page Content That Works

September 14, 2012

Build trust immediately. One of hardest things to overcome with an online business is building trust with visitors. Make your web pages as credible as possible. It starts with a professional-looking web page. Also consider using customer/client testimonials, third-party certification/security seals and similar recognizable icons. Make your call to action absolutely clear. There should be […]

What is all This Talk about Needing a Business Blog? (And Why Should I Care?)

September 11, 2012

Before a case can be made for any business strategy, it is prudent to first operationally define the key terms. The word blog was originally known as a “weblog” and is simply a mini website that consists only of short journal-like entries known as “posts”. In its earliest form in the late 1990’s, blogs were […]

Online Reputation Management: When will your PR nightmare start?

August 21, 2012

Notice I said “when” not “if”.

Online Reputation Management - Solutions for Negative PR

July 30, 2012

The Olympic committee, sponsors and participants all face the potential for a tsunami of bad PR at any moment in time. A misspoken word, an unintended gesture or some other relatively insignificant issue quite often blows up into a major catastrophe and in today’s connected-world unfolds almost instantaneously on the web and causes a hail […]

Website Content for your Business

July 16, 2012

Content has always been a valued element of Search Engine Optimization and with Google’s recent updates it is more and more important. No matter what size your business, having good quality content on your website is important.

Pinterest: An Introduction

May 2, 2012

Move over Facebook and Twitter, there is a new social media giant in the game. Meet Pinterest, a new social network that is exploding in popularity, especially with the female demographic.

Social Media for Nonprofits: Empowered Generosity

March 30, 2012

There are very few fields that function as comfortably in a dual role, straddled between the two distinct disciplines of art and science, as the marketing industry does. This field has been especially proactive when it comes to embracing the latest in technological advancements in order to “tell the story to the widest audience possible” […]